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Age Lessons is a thinking firm... |
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[part think tank, part consulting firm] Age Lessons tackles multi-generational issues on two fronts: the workplace and the marketplace. We help companies reach people where they live and work to optimize consumer product sales and on-the-job performance. Every generation is unique. It has its own look. Its own style. Its own jargon. Its own music. Its own heroes. Its own touchpoints. Its own technologies. Its own ethic. Marketers need to understand the points of cultural diversion and intersection to shape campaigns that resonate with target audiences. Employers need to understand how different generations work and communicate to optimize the output of vital human capital and minimize intergenerational friction. AgeLessons can help you do both. |
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 Having trouble with employees who just don't seem to get the point during a conversation? It could be that they're literally cueless, rendering them clueless. Thanks to instant communication completely reliant on electronic devices, a whole generation has grown up virtually blind to the non-verbal cues that deliver 93% of message content and impact [Mehrabian]. With the written word their dominant form of communication via text, blog, IM, email or other media, Millennials lack what is called silent fluency, the ability to detect and interpret facial expressions and tone of voice. As a result, they often miss the cue and miss the point of what is being said, or left unsaid. One major contributing factor: Gen Yers are too busy checking iPhones to pay attention to a live speaker, schooled by years of interconnectivity to continuously surf for updates to the detriment of live activity. What's needed is a corporate etiquette and communications tutorial to get everyone on the same page, literally, and to fight the "continuous partial attention" syndrome that has disrupted the workplace. |
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