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Age Lessons is a thinking firm... |
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[part think tank, part consulting firm] Age Lessons tackles multi-generational issues on two fronts: the workplace and the marketplace. We help companies reach people where they live and work to optimize consumer product sales and on-the-job performance. Every generation is unique. It has its own look. Its own style. Its own jargon. Its own music. Its own heroes. Its own touchpoints. Its own technologies. Its own ethic. Marketers need to understand the points of cultural diversion and intersection to shape campaigns that resonate with target audiences. Employers need to understand how different generations work and communicate to optimize the output of vital human capital and minimize intergenerational friction. AgeLessons can help you do both. |
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The Hidden Cost of Elder Care |
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“We’re all grown up now and dealing with grown-up problems like elder care, right? Well, partially. The extent to which adult siblings actually deal with and resolve parent care problems is almost certainly correlated with their ability to resolve or ignore sibling rivalry issues. So, while the problems are definitely adult-sized, the ego interaction is likely to be all about one’s inner child. The child who feels unloved for themselves and unrecognized for their life accomplishments. |
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