|Vibrant Nation: Book Captures Essence of Boomer Women|
Margaret Mead coined the term PMZ [post-menopausal zest] to reflect the stage of life where women re-acquire the self-confidence of youth, informed by the wisdom of age. A breezy blend of observation, blogs and community postings, Vibrant Nation serves as a guide to the inner workings of wealthy [average household income of $75+K] and educated [72% are college grads] Boomer women.
Describing the marketing nether region occupied by this age cohort, Reily notes that vibrant women have “learned to navigate in a world that doesn’t speak to her as a consumer – a world that sees her as a senior citizen striving to be 20 again, a world that shrugs off her buying power.”
Playing off Maslow’s Hierarchy of Needs, the book sorts vibrant women into a five level Motivational Marketing Pyramid based on purpose or meaning: value endorsers, simplicity seekers, self-interested spenders, experiential indulgers and other pleasers.
Advice to marketers includes practical suggestions like:
• Sell a product in terms of relationships with the Vibrant Women at the centerSign up for a free electronic copy of the book in pdf format access.