Are your advertising and PR campaigns generationally-resonant?
Boomer BoxscoresT.M. can help you answer these questions for virtually any type of communications or marketing program.
What do the Honda Element and Vespa Scooter have in common? Both targeted Millennials and ended up attracting Boomers, overspending in the process with misdirected media choices, key messages and visual images. Boomer Boxscores™ from Age Lessons use generational benchmark testing to fast track creative onto the right track, boosting impact and efficiency.
Make sure your communications sync up with the Boomer generation by embedding cultural cues, selecting resonant visuals, deploying language and selecting media that make a meaningful connection. Boomer Boxscores™ from Age Lessons evaluate products, packaging, social media and communication campaigns from a generational perspective.
How Boomer Boxscores™ Work
You know who your creative is supposed to target, but does it deliver? What if you could broaden the appeal of campaigns without diluting the relevance to your primary audience, boosting incremental sales in the process? Make sure you connect with key Boomer influencers and gatekeepers. Maximize the value of your marketing spend while precision-tuning creative treatments with Boomer Boxscores.
Boomer Boxscores help you zero-in on the target audience you want to reach, and accurately tap into their generational gestalt.
For more information on Boomer Boxscores and an example of reporting, click here. At Age Lessons, we’ve got your number.
Did You Know?
2/3 of all Boomers log on
Boomer caregivers spend
over 150 minutes/person/
month on Facebook?
Boomers over-index on
MyLife, LinkedIn and Shopzilla?
Boomer caregivers browse 75%
more Facebook pages than the
43% of single adults are over
Twitter.com is in the Top 10 list
of popular sites for Boomer
Caregivers spend 16 times as many
minutes on Amazon as other
100% of Boomers visit business to
business and real estate web sites