Big Ideas
What’s your big idea for addressing the aging crisis? We’ll be posing a series of questions about different aspects of aging and getting your Big Ideas about them. Share your solutions with us and we’ll make sure your voice and ideas get heard. It’s called “crowdsourcing” and uses the Web to harness the potential problem-solving power of millions.
Find Us On Twitter
Solutions
Boomer Boxscores™
› Communications
› Package Design
› Product Design
› Social Media
| Boomer Marketing Myths |
 |
 |
 |
|
Why consumers over 40 have become the new marketing sweet spot. |
Good Reads
Did You Know?
2/3 of all Boomers log on
to Facebook?
Boomer caregivers spend
over 150 minutes/person/
month on Facebook?
Boomers over-index on
MyLife, LinkedIn and Shopzilla?
Boomer caregivers browse 75%
more Facebook pages than the
average viewer?
43% of single adults are over
age 45
Twitter.com is in the Top 10 list
of popular sites for Boomer
caregivers?
Caregivers spend 16 times as many
minutes on Amazon as other
Internet users?
100% of Boomers visit business to
business and real estate web sites
each month?