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Vibrant Nation: Book Captures Essence of Boomer Women
If there is a single adjective that reflects the spirit of Boomer women, it’s vibrant. Which explains why Stephen Reily incorporated the word into both his web site URL and the title of a revealing new book co-authored with Carol Orsborn. Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy is a must-read for any marketer who wants to understand what makes these women tick, who they are, what they care about, how to reach them, and the emotional triggers that will convert interest into purchase.
The Hidden Cost of Elder Care
“We’re all grown up now and dealing with grown-up problems like elder care, right? Well, partially. The extent to which adult siblings actually deal with and resolve parent care problems is almost certainly correlated with their ability to resolve or ignore sibling rivalry issues. So, while the problems are definitely adult-sized, the ego interaction is likely to be all about one’s inner child. The child who feels unloved for themselves and unrecognized for their life accomplishments.
Cueless & Clueless: Texting's Legacy PDF Print E-mail
Having trouble with employees who just don't seem to get the point during a conversation? It could be that they're literally cueless, rendering them clueless. Thanks to instant communication completely reliant on electronic devices, a whole generation has grown up virtually blind to the non-verbal cues that deliver 93% of message content and impact [Mehrabian]. With the written word their dominant form of communication via text, blog, IM, email or other media, Millennials lack what is called silent fluency, the ability to detect and interpret facial expressions and tone of voice.

As a result, they often miss the cue and miss the point of what is being said, or left unsaid. One major contributing factor: Gen Yers are too busy checking iPhones to pay attention to a live speaker, schooled by years of interconnectivity to continuously surf for updates to the detriment of  live activity. What's needed is a corporate etiquette and communications tutorial to get everyone on the same page, literally, and to fight the "continuous partial attention" syndrome that has disrupted the workplace.




Nature vs. Nurture on Aging Front PDF Print E-mail
Good news for couch potatoes. The key to slowing aging may be in your genes, not your jeans. According to new research from King’s College London and the University of Leicester, biological age is a much more important factor than chronological age in determining how old one looks and how susceptible one might be to age-related illnesses like heart disease or some cancers.

It’s all about the telomeres—more specifically, the length of telomeres. During cell division, small pieces fall off, shortening the telomeres. In short, telomere length is a critical marker for biological age—shorter looks older. The study of more than 500,000 genetic variations determined that individuals with shorter telomeres appeared biologically older. Turns out, some of us are just encoded to age more rapidly.