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The Nielsen Company, Age Lessons Reveal New Type of Baby Boomer: The Pivot Spender PDF Print E-mail
Pivot Spenders Extend Ongoing Financial Support to Aging Parents, Adult Children 18+ To the Tune of $1000+ Per Year

Schaumburg, Illinois–A national study of Baby Boomers conducted by The Nielsen Company and Age Lessons has uncovered a new market segment known as Pivot Spenders who provide financial support to elderly/retired parents or an adult child 18+ on an ongoing basis.
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