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NEW THINKING
Age Lessons will act as an agent provocateur, challenging conventional wisdom about Boomer marketing and work/life issues by proposing revolutionary ideas and solutions such as:
- Ageism: Managing On the Bias©-- Age discrimination is more than a bad practice--it’s simply bad business.
- The Pivot Spender Phenomenon™ --Boomers are the financial epicenter of the family supporting aging parents, adult children, and their at-home family members too.
- Baby Boomers At Work—80% of Boomers plan to work in retirement and get paid for their labors. Some because they want to. Some because they need to.
- Boomer Marketing Myths--why consumers over 40 have become the new marketing sweet spot.
- Baby Boomers Open Door to New Housing Options—from jewel boxes to affinity living to lifelong learning, there's a residential
solution to fit.
- The Guilded Age™ -- redefining trade association, union roles to fit today's employment paradigm.
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